Here are some e-commerce statistics that advocate the use of one-click checkout:
Cart Abandonment Rates: According to Baymard Institute, the average cart abandonment rate is 69.57%. One-click checkout can help to reduce cart abandonment rates by simplifying the checkout process.
Mobile Shopping: Mobile commerce is growing rapidly, and according to Statista, mobile e-commerce sales are expected to reach $3.56 trillion by 2021. One-click checkout is particularly effective for mobile shoppers, who often find it difficult to navigate long checkout processes on their small screens.
Impulse Purchases: According to a survey by CreditCards.com, 84% of online shoppers have made an impulse purchase. One-click checkout can help to increase impulse purchases by making it easier and faster for customers to complete their purchase.
Customer Experience: According to a study by PwC, 32% of customers would stop doing business with a brand they loved after one bad experience. One-click checkout can help to provide a better user experience for customers, which can lead to increased customer satisfaction and loyalty.
Increased Sales: According to a case study Ecommerce conversion by Amazon, the implementation of one-click checkout increased sales by 5%. This demonstrates the potential impact of one-click checkout on e-commerce sales.
In conclusion, these statistics demonstrate the potential benefits of one-click checkout for e-commerce businesses, including reduced cart abandonment, increased mobile shopping, more impulse purchases, enhanced customer experience, and increased sales.